Monday, January 28, 2013

What is a logo?


What is a logo? The logo of company expresses the company’s ideas, belief and values. It identifies the company without any explanation. As the years change so does the logo, it’s a sign of growth. The changing of a logo usually is for the appeal of the customers, the era and better representation of the company. At CallDirek we have had 5 changes so far from 2004 until today. Looking at these logos from the first years to now, we realize how great this company has become.

2004-2005

The first CallDirek logo when the company was run in the living room of the founders Michel Francis and Charles Gentil’s mothers home.


2006

As they moved to a small office in south beach sharing the space with a printing company the orange and blue is now CallDirek’s official colors. The cellphone with a circle around and Direk has white lines running through it.


2007


CallDirek moved into an office of their own in Coral Gables and the eliminated the circle and made the phone bigger.


2008

CallDirek moves to coconut grove at the Renzi, the white line running through Direk are eliminated and prepaid long distance is added to the logo.



2009 -2012


Calldirek moves to a different office but still remains at the Renzi in Coconut Grove. The Calldirek Blue has changed the phone is now one solid color. The prepaid long distance is in black. This brand is now recognized by Inc. 500/5000 as CallDirek made the list of the best upcoming companies in America.


visit us at www.calldirek.com

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